Ryan’s amazing skills in the park and on the street have won the respect of pros old enough to be his father, while his big green eyes have attracted the adulation of girls too young to get a driver’s license. Yet, the So Cal teen is focused like a laser beam on his future.
“Shecks” wants to go down in the record books as one of the greatest skaters who ever lived—and he’s traveling the globe to make it happen.
We followed that up with another groundbreaking project, the Easy Button Webcast.
We created a red “Easy Button” in his practice space that allowed Ryan to flip on a live webcast and simultaneously tweet all of his followers that he was “on air”.
Between 19, Ryan took multiple podiums on the Vans Warped Tour. All that in addition to strong finishes at the Globe World Cup, the Tampa Am, and the Slam City Jam.
Sheckler was introduced to skateboarding when he discovered his father's skateboard at the age of two years.
So here, in my estimation, are the eight most important things (in no particular order, so no skipping) that we discussed... Also while in town: He and his crew went to Chalk Point restaurant and took in the Supercross competition at Met Life Stadium. In preparation for the Austin X-Games June 5-8, Ryan’s keeping close watch on his workouts. wake up, then a protein shake, then off to his facility for training. As he puts it: “My trainer’s really good at keeping the body guessing at what’s going to happen. Three or four meals a day, just enough to give his body enough protein and keep him energetic. “So I really just try and bank on eating a bunch of fruit and try to get a protein shake..it’s really hard for me to eat a full meal on those mornings.” Additionally, he’ll loosen the muscles up with 10-minute heart-rate workout. Repeat those three for 10 minutes straight and you’re ready to go.” 5. Gillette recently approached him about a sponsorship for their new body razor. “The reason I shave my legs is because I’m always wrapping my ankles with that kinesio tape,” he says.
Without plenty of fresh content, website traffic falls off quickly and it’s just not realistic to expect a busy, driven professional athlete to keep posting new material to his various digital properties.Baby Steps has worked with Ryan on a bunch of great projects, going back to pioneering sites we created for Red Bull and leading to our current involvement with his amazing foundation and the great work it does for kids and injured athletes.We met Ryan through a really fun project we did for Red Bull, building a super-intricate website with video and music and 3-D rendered transitions—really state-of-the-art work that established our reputation with Red Bull and really showcased how creative and innovative we can be.Because, as luck would have it, you don’t live in southern California, rake in millions of dollars in endorsements, enjoy the musings of 2.5 million Twitter followers, or get photographed with a pretty blonde each time you leave the house. When he cooks at home—which isn’t often these days—ground turkey tacos are where it’s at. Sheckler gets “super weird” on the morning of competition. At press time that ranked 741st in the world—more than, to name a few, Blake Griffin, Jerry Seinfeld, and Macklemore. (Unless, of course, you count the Snapchat selfies you send to your* mom holding Blonde Roast Starbucks coffee.) *For caught up with the 24-year-old Sheckler last Friday afternoon and believe it or not, he’s a pretty down to earth dude—probably a hell of a lot more so than you (or I) would be given the aforementioned bio. (It’s cool, they're a sponsor.) With them strapped often to his board more or less constantly, he’ll sometimes forget they’re there, and magazine and as part of an endorsement with Gillette (more on that in a sec), got to skate Chelsea Piers with a lucky fan who won a contest to hang with Ryan for the day. “No matter how good I’m feeling the night before, my stomach is just in knots,” he says. The most recent is one on his wrist reading, “Speak for the Silent, Stand for the Broken.” It’s a phrase that motivational speaker and Sheckler friend Mike Smith preaches when talking to kids around the country about standing up to bullies and judging people.